the lead machine

From a raw lead list to a reply in your CRM. One machine, every 6 hours.

It finds companies, keeps only the ones that fit, skips anyone your team already knows, writes a personal message from a real signal, and learns from every reply. Your team approves the drafts.

5 stationsone closed loop

8agent skills

1 clickfrom your team

The companies, people, messages and every number are fictional. The machine behind it is real.

lead machine

BeforeAfter

Maya is an SDR. This is where her week goes.

Now one machine does all of it, every 6 hours.

Pull lists from three tools3 h

1FindNew companies from any source, in one tableCoreSignalCSVweb

Check each company against the ICP3 h

2QualifyICP check, enrich + verify, tiers A / B / CICP rules

Search HubSpot for every name2 h

3CRM checkKnown ones left alone, new ones addedHubSpot

Write 40 messages that sound personal3 h

4ReachA message from a real signal. Maya approvesMeetAlfredInstantly

Log replies, guess what worked1 h

5LearnReplies to HubSpot, what works becomes a ruleA/B tests

↺

Maya's week, by handMaya's week, with the machine 0 h 20 min of lists, ICP checks, CRM lookups, copy and reply logsapproving the drafts. The machine does the rest.

Station 1 · FindThree sources, one clean table.

CoreSignal API0US startups that raised in the last 6 months

A CSV Maya uploaded0founders-list.csv, from last week's meetup

The open web0Funding news and new job posts since the last run

From here on, follow one row.Northline Robotics, and Dana Whit who runs its engineering hiring. Every station, start to reply.

One table, one format

0rows

CompanyStageCityHiringSource

+ 1,246 more rows. Next: which of them fit?

Station 2 · QualifyOnly the ones that fit, sorted by urgency.

Northline RoboticsDana Whit · Head of Engineering

✓Seed or Series Aseed, 4 wk ago

✓Office in the USAustin

✓Hiring engineers now2 roles

✓No in-house recruiternone found

Enrich + verifyDana's work email was missing. Found on Apollo, confirmed on company site ✓

TIER A

1,257rows in

→

0fit your ICP

Out, each with its reason: wrong stageno US officenot hiringhas a recruiter

A · 38 fresh money, hiring now, act this weekB good fitC lower priorityNorthline

Station 3 · CRM checkNobody gets contacted twice.

269already known. Left alone.

0new to the team, now in HubSpot

HubSpotCompanies · added by Lead Machine0 new today

CompanyTierWhy nowStatus

+ 140 more, each with its tier, contact and why-now note

Station 4 · ReachA message built from a real signal: why her, why now.Dana at Northline, tier A. Every sentence traces back to a fact.

Northline RoboticsDana Whit · Head of Engineering

Signals found

Why nowFresh round, first engineering hires, and nobody owns hiring yet.

To: Dana Whit· first message · written by the machinedraft

No source, no sentence. Every highlight comes from a signal on the left.

inLinkedIn · MeetAlfredconnection request + this note

Email · Instantly3-step sequence, this is step 1

That click was Maya's only job this run. The machine sends, follows up and watches for replies.

Station 5 · LearnEvery reply makes the next run better.Four days later.

inDana Whit · LinkedInTiming is good, we're stuck on the backend roles. Send over the two-line version.

HubSpotNorthline Roboticsupdated by Lead Machine

Lifecycle~~Lead~~ → Replied

ReplyPositive · LinkedIn · Opener B

Sep 14LinkedIn request + note sent · MeetAlfredSep 14Email 1 of 3 sent · InstantlySep 18Dana replied on LinkedInSep 18Emails 2 and 3 cancelled, she already replied

☐ Send Dana the two-line version · due today · owner: Maya

Which opener gets replies? 250 sends each

Opener A · a compliment0%Congrats on the raise! We help fast-growing startups hire top engineering talent.

Opener B · their own news0%Saw Northline opened two backend roles in Austin a month after the seed.

Every reply and every silence is scored. Nobody argues about copy on Monday.

NEW RULE Every first message opens with the company's own news, not a compliment. ↺ back to station 1 for the next run

One loop, from a raw list to a reply.This run, start to finish. The next one starts in 6 hours, with one more rule.

1 · Find1,257

rows from CoreSignal, a CSV and the web

→

2 · Qualify412

fit the ICP, verified and tiered

→

3 · CRM check143

new in HubSpot, nobody contacted twice

→

4 · Reach38

personal messages on LinkedIn and email

→

5 · Learn↺ +1

new rule

Your team's only job: approve the drafts. The machine does the rest.

Under the hood: 9 pipeline scripts · 8 agent skills · 6 data sources · HubSpot, MeetAlfred, Instantly · built and run by one person.

lead-machinedemo · fictional data